Behavioural design and visual nudging

Learn how to create change

With nudging and visual communication, you can give your target audience a gentle nudge and create real-world effects.

Do you recognise this:

You explain or make deals with people, but nothing comes of it?

We talk and talk, but do what we do!

Then this behavioural design and visual nudging course is for you.

Based on new research from both behavioural economics, psychology and brain research You'll gain a greater understanding of how behavioural design, nudging and visual communication go hand in hand when it comes to influencing both understanding and behaviour.

One of the most effective nudges is visual nudges. Especially when it comes to motivating, communicating clearly and energising action.

Join the course and learn Apply a concrete 7-step nudge model to analyse behaviour and design nudges that influence towards better choices and desired behaviour.

Sign up via the form.

Time & place

Price

DKK 6,000 (excl. VAT)

Breakfast (from 8.00 am) and lunch will be served as well as coffee/tea, water, fruit during the day and afternoon cake.

Free car parking space.

How to sign up

Helle Rasmussen Beck
Owner of Bech Consult ApS

As a project manager, I make my living designing processes and delivering results that depend on others believing in it and buying into it. I attended the course because I was curious if nudging and visual communication were the processes and tools that could help me achieve my results. Both Mettelene Jellinggaard and Marie Rohrsted have a lot of experience using nudging and visual communication in everyday life, and that rubs off on the course. Not only did I get the theory behind the tools and processes and insight into how I can use nudging and visual communication in my everyday life, I also got to try it out on the course. Thank you for a great and relevant course.

Annette Westermann
National Project Manager

The Nudging and visuals course was a great experience. The content was coherent and meaningful throughout and the tools were extremely useful, which is quickly reflected in work tasks afterwards. Best recommendations for the course and the two trainers Marie and Mettelene.

Pia Møgelvang
Aarhus Light Rail

Attended an amazing course on nudging and visual communication with Marie and Mettelene as trainers. I was filled with knowledge (and a lot of a-ha moments), inspiration and lots of good ideas during the two days, and I'm almost jealous of the participants who will have this experience on future courses! Marie and Mettelene are a strong team!

Meet your tutor Marie Rohrsted

About me.

I have many years of experience as a project manager and process facilitator from various companies and industries.

In recent years, I have also worked with behavioural management and why we react the way we do, and taught how behavioural design and visual nudging can influence both understanding and behaviour.

I am certified in Behavioural Finance from Duke University and Learning and Memory in the Brain from Cambridge University.

What you will learn

After the Behavioural Design and Visual Nudging course, you can:

Better understand yourself and other people and the way they think
Analyse behaviour and the influence of the physical, mental and social environment on it
Use visual communication to increase engagement, motivation and desired behaviour
Designing visual nudging to communicate messages in a simple and understandable way with high impact

During the course we will go through, among other things:

About people's conscious and unconscious thinking systems
Why behavioural design, nudging and visual communication work to change behaviour
A concrete and useful 7-step nudging model to analyse and design desired behaviour
How to use visuals to make it clear what you want people to do
Developing your visual toolbox: Lines, frames, people and icons
How to design visual nudges that influence towards better choices and desired behaviour

The form is interactive with many examples and simple methods.

We work concretely with practical examples and your own cases to give you hands-on experience in applying the nudging model and immediately put your new knowledge to use!

During the course you will receive a starter pack with 5 Neuland markers:

Target audience

Who is the behavioural design and visual nudging course for?

The course is suitable for anyone who works with people and wants to work with behavioural design and use nudging and visual tools to drive change.

This is particularly relevant for:

Use less power point

Present or teach in a different way and keep the audience engaged

Create a common language

When everyone has the same picture of what is being talked about, there are fewer misunderstandings

Make complex messages understandable

Use simple drawings to convey an otherwise complex message so that everyone can better understand it.

Strengthen your role as a facilitator

Engage your participants in a new way when you hold meetings in your team, project team or department.

Create greater motivation

Using graphic facilitation gives you a better overview and structure, which creates greater engagement and motivation.

Visual messages are better remembered

We perceive messages 60,000x faster than text, and we remember visual messages far better than text alone.

Still in doubt? - Write to Marie with your questions

Not sure if the course is relevant for you?

Or do you have questions about the professional content?

Then feel free to write to me using the form below.

I will get back to you as soon as possible.

Contact me

Are you considering whether graphic facilitation can be used in your company or organisation?

Drop me a line. I'll get back to you as soon as possible to talk about how I can help you.